Clairmail selected Jigsaw Data Cloud as they discovered in vendor trials that Jigsaw increased productivity, response rates and overall sales and marketing effectiveness. Jigsaw's success comes from combining the accuracy of the community with real-time updates to data.
Clairmail also implemented Salesforce Chatter for corporate social collaboration, Force.com for mobile application development and the Service Cloud for exceptional customer service.
Clairmail is a provider of mobile solutions for banking, with one-third of the top 50 banks in North America using Clairmail's on-demand mobile banking solution.
"After running campaign influence tests, we found that the data generated by Jigsaw is the number one lead source of sales for Clairmail – with 30 percent of sales tied in some way to Jigsaw," said Sean Mulvihill, director of marketing at Clairmail. "Jigsaw has proven to be an absolutely critical part of our business. If you took away 30 percent of my pipeline, you would chop the legs out from under our operation."
"Clairmail is growing so quickly it's critical they access business data updated in real-time to keep up with the pace-of-change in the modern banking industry," said Brett Queener, executive vice president, Jigsaw Data Cloud. "By leveraging social collaboration for data creation, accuracy and distribution, Jigsaw has combined the cloud with the crowd to allow Clairmail to gain a data advantage over the competition."
Clairmail found that Jigsaw was significantly more accurate than the next closest vendor, by delivering an overall increase in productivity, response rates and sales and marketing leads. Jigsaw's community of 1.8 million individuals update 1 million contacts a month. Such real-time updates in the cloud enabled Clairmail to react to changing responsibilities of leads and prospects almost as they happened, giving Clairmail a competitive edge.
Accessing Jigsaw natively within Salesforce CRM accelerates CRM adoption by providing accurate lead and contact data to sales and marketing teams.
Salesforce Chatter, the private and secure social network for business, makes it easy for Clairmail's employees to share information, documents and insights across organizational barriers. Salesforce Service Cloud allowed Clairmail to organize customer service information around cases, providing employees and executives with 360-degree views of every customer. Salesforce.com's Force.com platform allowed Clairmail to build a custom sales-enablement application to help sales people collaborate around accounts, contracts and opportunities.